Promotion

Case Studies

• Sober Up Brochure (2003, .pdf)
• Sober Up PR Strategies

Checklists

• Sound Partners Underwriting Credits
• Journalism Awards Listings Online
• APHA Media Advocacy Manual
• Annual Health Observances Calendar

Events & Funding

• Sustainability Conference Call: Cause Marketing Samples
• Casey Medals for Meritorious Journalism: March 1, 2006 Deadline
• Casey Medals for Meritorious Journalism
• Awards With February Deadlines

News & Research

• Mental Health Commission Releases Interim Report
• Tracking Government-sponsored PSA Campaigns

Organizations

• Social Marketing Institute

Reading Materials

• Marketing With No Budget
• Defining Outreach and Promotion
• Warp Speed Decisions About Websites
• Is Your Project A
• Developing Ethical Strategies for Health Education
• Why Bad Ads Happen to Good Causes (2002, .pdf)
• Karketing and Communications Strategies

Tips

• Public Relations 101
• Getting Started with Promotions
• Blowing Your Horn Can Make Social Change
• Rich Dean's New Media Conference Call
• Effective eNewsletters (PDF)
• J-Learning.org
• Ypulse
• Five Steps to Multimedia Reporting
• Promote Your Projects
• Reciprocal Linking