Across the country, communities are taking control of the media and adapting it to their purposesâ€”using it to distribute, and make accessible, some of the most important social, economic, educational, cultural, and information services that communities can provide for their residents. Low-power radio, also referred to as LPFM and micro-radio, serves as a way for groups of citizens and nonprofit organizations to produce their own media programs and effectively speak to their own communities.
News organizations may reframe their role in the community through partnerships, but must also confirm the integrity and independence of their reporting through the practice of community-based journalism.
It takes a lot of work to develop trust -- the foundation of a strong partnership. Here are tips and tools to help build successful broadcaster and community partnerships.
Effective project management is essential to the success of any collaborative partnerships. These tips and tools will help partners agree on how to run their local project together.
Programming and Production
Broadcasters' strengths include the ability to reach many people, high journalistic standards, and knowledge of how to promote programming.
An emphasis on collaboration distinguishes local Sound Partners' outreach efforts from other media-driven community service and awareness campaigns. Use these tips and tools to more effectively reach out in your community.
While outreach and promotion work hand-in-hand, promotion is about getting the word out about your work. Check out these tips and tools for promotion.
Funding Tools and Opportunities
Sound Partners encourages and supports stations and community partners in sustaining their projects beyond their initial roles in Sound Partners.
Social Marketing uses commercial marketing techniques to motivate consumers to try new products or behaviors. To get people to choose a new product or to change behavior, the new choices must be more appealing than the old choices.
Measuring project impact requires partnerships to take a systematic approach to documenting and communicating the story of their project.
Partners must first know what they want to accomplish, and then plan how to collect and disseminate project outcomes.