Partnership Profiles
Mujeres Al Borde de la Buena Salud (Women On the Verge of Good Health)
The number of California Latinas who are dying due to preventable diseases is too high. Radio Bilingüe, a network of five community-based Spanish-language stations, and the California Health Collaborative will combine their media and outreach expertise to help connect Latinas and Indigenous Mixtec Women in California's San Joaquín Valley to local preventative services through Mujeres Al Borde de la Buena Salud (Women On the Verge of Good Health).
Community Voices for Meth Awareness
Through television and radio programs, public discussions, a website, and PSA's, KEET-TV, Humboldt County Mental Health, Zoe Barnum High, the RAVEN Project, Crossroads/The North Coast Substance Abuse Council, and commercial KHUM-FM/KSLG-FM launched a public awareness campaign about the devastating effects of methamphetamine. Community Voices for Meth Awareness includes commercial radio programming, a professional TV documentary and a student-produced TV documentary for use during school assemblies. Students, producers and local agencies worked together to create outreach materials for use in schools and outreach to the general community are offered online and at documentary screening events. KHUM's radio documentary, "Picking Up: Meth on the North Coast" swept the 2007 Small Market Radio Documentary Awards in both the Western regional and the national Edward R. Murrow Award from the Radio and Television News Directors Association. Read all about it.
Circle of Care
In coping with chronic and terminal illness, good communication among a patient, family and health care team creates a patient-centered approach to healing. WHYY-TV and the Caring Community Coalition will present television stories for Circle of Care that use the arts to enhance communication and personalize the experience of health care. The Coalition will distribute programming to non-broadcast venues, and create accessible educational modules, a toolkit and resources directories on-line.
Eliminating Health Care Disparities in Rural Georgia
Because access to quality health care is a growing problem for minorities and the poor in rural Georgia, Morehouse School of Medicine partnered with Georgia Public Broadcasting. Eliminating Health Care Disparities in Rural Georgia examined the issues through radio programming and shared findings in a live town hall meeting broadcast.
Health Access
Many North Dakotans have poor access to health care. That's why North Dakota Public Radio and the Family HealthCare Center are promoting early access to care, prevention, and public (legislative) solutions. Health Access includes talk shows, news stories, features, short announcements and segments within ongoing programs. Programs feature both policy discussion and grassroots stories.
Healthy Impact!
Healthy Impact! was a partnership of Rocky Mountain Public Radio and the Anti-Defamation League to address mental and physical health care discrepancies that have more than doubled within Colorado's vulnerable populations in the last decade. The project addressed myths about cultural differences, encouraged community dialogue to increase cultural understanding and reduce bias, with an emphasis on cultural misunderstandings that pose barriers to health care for underserved groups. Programming included PSAs and a teleconference. An awareness booklet was distributed on-line and through Ready To Learn workshops.
Get Up. Get Out. Get Active!
WGCU Public Media and the Lee County Health Department created a campaign of events and programming to encourage using Fort Myers' natural spaces for fitness and healthy living. Get Up. Get Out. Get Active! reached the public through a daily radio talk show, special TV programming, a website and four community events.
Youthtopia: Youth Media Initiative
KUSP-FM, Population Services International and Community TV of Santa Cruz partnered in the second Sound Partners incarnation of Youthtopia: Youth Media Initiative. Teens on California's central coast are faced with some serious social and health issues including drugs and pregnancy.
The project produced a community-wide conversation with teen hosts on radio and television each month. Radio, TV and print training offered at-risk teens the media skills to make their issues known.
Breaking Myths About the Uninsured:The Working Uninsured Project
Through a 30-minute documentary and a companion outreach campaign, KQED-TV and the San Francisco Community Clinic Consortium revealed who is really uninsured, the consequences of being uninsured, and connected San Francisco's most uninsured communities, Latino and Asian, with policymakers. Working Uninsured outreach included community events meant that engaged the public and policymakers.
Ya'xotch'xolik People Telling Stories: Addressing Native Community Health Issues through the Healing Power of Stories
Storytelling used to be the way to learn tribal history and teach children how to live. The Klamath-Trinity Joint Unified School District and KIDE-FM invited families to turn off the TV and come listen to stories again. Ya'xotch'xolik: People Telling Stories: Addressing Native Community Health Issues through the Healing Power of Stories produced radio programming including interviews to educate community members and youth-produced radio shows. Community events included a story-telling festival and story broadcasts from school events.
