Tracking Government-sponsored PSA Campaigns

A US House Appropriations Committee report mandated the Government Accounting Office (GAO) to provide information about federal PSA campaign activities. The GAO reported on 105 PSA campaigns on topics ranging from increasing military recruitment to improving the health and welfare of the American public, to enhancing the safety of outdoor recreational and sporting activities. Production costs? $152 million (Not including the value of free placement.) Of the 47 campaigns evaluated 41 were reported to be successful. Highlights of the GAO report can be downloaded as a PDF document which includes a link to the entire report. (PDF)