Radio Daze: Alcohol Ads Tune in Underage Youth

America's youth heard more beer and distilled spirits commercials on the radio in 2001 and 2002 than did people of legal drinking age, according to a report released by the Center on Alcohol Marketing and Youth at Georgetown
University. Underage youth, ages 12-20, heard 14% more distilled spirits advertising than adults 21 and older. The exposure was even greater for the category, where youth heard 14% more advertising.