Twelve Reasons to do Outreach

Strategic Alliances Define Outreach Partnerships

At the most fundamental level, public broadcasters participate in outreach activities out of enlightened self-interest. Public broadcasters' service and education missions run parallel to those of other institutions that educate and help people.

Twelve Terrific Reasons to Do Outreach

1. To more fully realize the mission of your station.

2. To reach new listeners by covering issues that matter to them.

3. To form partnerships with new funding sources.

4. To solidify your links with community businesses.

5. To solidify your links with community-service nonprofit
organizations.

6. To form new links with schools, educators, students and parents.

7. To form positive links with other area media.

8. To connect staff to the energy that comes from community service.

9. To have something new and important to talk about during on-air fundraising.

10. To offer resources that can change an individual's life.

11. To use your strength as a broadcaster to become a proactive partner in community problem-solving.

12. To reap the long-term benefits of really being an indispensable
part of your community!