Publicity and Partnership Worksheet

1. Who will be the primary media contact for the project?

• will each partner have its own spokesperson?
  
• how does each partner want to be listed in publicity materials?
  
• who from each organization needs to approve press materials and other print pieces?
  
• how much time do these people need for review?

2. Does all of the publicity reflect one main theme?

• what is the title, theme and slogan of the outreach campaign?
  
• who will write the press materials?

3. What promotional materials are required?

• what materials and resources already exist?
  
• what special events are planned?
  
• how will these resources and events reflect the campaign goal?
  
• who will create and distribute the promotional materials?
  
• who will handle each promotional task?
  
• how much will it cost to produce and distribute publicity materials?

4. What will the station's role be in publicity?

• will there be on-air promotion?
  
• will the campaign be referenced in a listener's guide?

5. What will the partner's role be in publicity?

• can partners commit to sustaining the outreach effort, providing specific resources and/or coordinating special events?