Mujeres Al Borde de la Buena Salud (Women On the Verge of Good Health)

Fresno, CA, 2004

Latinas are affected in disproportionately high numbers with breast and cervical cancer, HIV/AIDS, diabetes and obesity. Because these diseases have a low rate of early detection and prevention, the result is a higher morality rate among the Latina population.

Mujeres Al Borde de la Salud is a Spanish- and Mixteco-language radio and community outreach campaign designed to educate Latina and Mixteca women in the San Joaquin Valley about health services and resources. The project aimed to provide information on Radio Bilingüe and the California Health Collaborative (CHC) to support social and behavioral change that will reduce risk for these diseases and encourage community discussion and action. Staff from the CHC provided breast and cervical cancer outreach and education to approximately 250 women who visited a booth at the Viva el Mariachi Festival on March 13, 2005 in Fresno. Sixty percent of the women were over the age of 40, and about 15 percent only spoke Spanish.

KSJV/Fresno produced 12 monthly interactive talk shows, five educational and 12 promotional messages, and four testimonials on topics such as cervical and breast cancer, HIV/AIDS, diabetes and obesity. Radio Bilingüe, a network of five community-based stations in California, collaborated with CHC to develop topics, determine guests and conduct outreach activities. In addition, the project provided listeners with linkages to local service providers and health services and resources via toll-free hotlines, and connected the target audience to CHC's women's health outreach campaigns.

Awards:

Radio Bilingüe Round Four
$25,000 to produce a Spanish-language radio campaign to educate and inform Latinas, including Mixtecas, about environmental issues that affect their health and well being
— The Women's Foundation of California

$100,000 for Radio Bilingüe Health Desk
— Robert Wood Johnson Foundation

$10,000 to go towards our California Report Health Dialogues.
— KQED Radio

$25,000 for women's radio skills workshops and community leadership training on environmental issues
— The Women's Foundation

$25,400 to conduct a radio campaign on breast cancer and breast health issues for the Spanish, Mixteco and Hmong-speaking populations
— Susan G. Komen Foundation

$24,500 for radio campaign to inform indigenous migrant women about access to prenatal care
— The March of Dimes