Access to Health Care in the Yakima Valley
Granger, WA, 1998
The partnership between Radio KDNA, a Spanish-language community public educational radio station, and its partner, the Yakima Valley Farm Workers Clinic, was to inform, educate, mobilize, and empower this community to prepare for the impact of welfare reform. Our project was an outreach effort to the Spanish-speaking farm workers, recent immigrants, and poor people of the Yakima Valley.
With its 19-year history of building trust in the affected community, KDNA produced 12 information capsules (30 to 60 seconds in duration) and mini-dramas (on-air dramatizations) to educate people about prenatal care, preventive health screening, nutrition, the state's Basic Health Plan, and how these services could be accessed.
The Yakima Valley Farm Workers Clinic provided the information for these topics and also the space within the clinic for interviews for the one-hour live public affairs programming with medical and health experts.
A partnership also formed with the state's welfare agency, the Department of Social and Health Services (DSHS). This department aided the outreach campaign through on-air discussions about the state's "Work First Program," Food Stamps outreach activities, the "Basic Health Plan," and the other supportive services of the "Work First Program."
Besides the radio campaign, two meetings were held by the secretary of the DSHS, KDNA, the Farm Workers Clinic, and community people and their representatives who depend on the services of DSHS. What was the outcome? The secretary pledged the assistance of his staff to work with our partnership in reaching as many people as possible who are affected by welfare reform. He also agreed to have a person from the Food Stamp program provide help in completing eligibility forms at the KDNA facility.
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Contact Information
Access to Health Care in the Yakima Valley
Ricardo R. Garcia
Tel:509-854-2222
KDNA-FM
Ann Gallegos-Northrup
Tel:509-865-5898
Awards:
KDNA Round One
Access to Health Care in the Yakima Valley
1999 Community Impact Award
— National Federation of Community Broadcasters
Additional Funding: from the Academy for Educational Development, and the Yakima Valley Farm Workers Clinic a total of $73,102.
KDNA Round Two
Access to Health Care in the Yakima Valley
2000 Community Impact Award
— National Federation of Community Broadcasters
Providence Community Health Award
— Providence Health System
Washington State Exemplary Substance Abuse Prevention Award
— State of Washington Department of Social and Health Services
Additional Funding: $15,000 per year underwriting agreement from the State Department of Social Health Services.
KDNA Round Three
Lifetime Achievement Award to Ricardo Garcia, General Manager
—2002 Latino Radio Summit
Heroes Health Care Award to Carlos Olivares, YVFWC Executive Director
—Washington Health Foundation
Special recognition for work on diversity to Mary O'Brien of YVFWC
$4,000 to air a series of 30 minute programs on health related issues
—Yakima Valley Farm Workers Clinic
$57,405 to educate Latino males about the hazards of tobacco
—local chapter of the American Lung Association
$23,000 to develop education plan on tobacco use among Latinos
—Department of Health
$20,000 for HIV/AIDS education for Latinos
—Yakima Region 2 AIDSNET
$220,000 to KDNA and University of Washington for a 4-year project on environmental justice