Reciprocal Linking

Here's an easy way to encourage links to (and from) a Website. The example comes from the sports Website. But it asks a plain English question and provides easy instructions that anyone can understand: "Would you like a reciprocal link with rugbyheaven? Copy the code at the bottom of the page for a link to us and then e-mail the editor, Ben Kimber, with your site's address and a short description." This goes two steps further than the usual "link to us" language you see on some sites. It provides the code, right there, for others to use to link to RugbyHeaven, and it provides an e-mail address -- no promises, just a mail-to -- for linkers to use to send info for the editor to consider linking to them as well. And shows you the graphic link that will appear on your Web page. Great idea!