Media Overload On The Rise

By 2007 the average American will spend 3,874 hours per year (about 10.5 hrs/day) with the major consumer media. The "Investment Considerations for the Communications Industry” report cites the increasing personal use of wired cable, Internet, home video and video games. 29 percent of consumers now feel overwhelmed by the volume of media options available to them. How will you distinguish your Sound Partners' projects from the rest?